Brand awareness is the #1 objective businesses achieve with content marketing, according to a yearly survey done by the Content Marketing Institute. Building credibility, trust and teaching their audience come next.
All companies must do content marketing, which combines many marketing strategies including blogs, email marketing, social media marketing, and more. But if you want to build your brand, it’s much more important.
You may get in front of audiences in a novel way and raise awareness to new heights by implementing a few easy ideas and methods when it comes to content.
“We need to stop interrupting what people are interested in and be what people are interested in.” Craig Davis
The significance of brand recognition
Increasing customer awareness involves a lot of work since it takes them 5 to 7 brand interactions before they remember you.
90% of consumers say that when making a purchasing decision, authenticity matters. And there is no better way than with a content marketing plan for you to show genuine values and connection points.
Are you prepared to strengthen your relationship with clients, raise awareness, and foster loyalty? You must execute content marketing properly.
6 strategies for maximizing the impact of content marketing
The content marketing industry is undergoing rapid change. We had no clue, a few years ago, that short-form video would dominate the media landscape of content marketing. Today, though, your brand may quickly lose ground to rivals if you don’t have any video content.
There are a few strategies to make sure your company is making the most of content marketing, even if the landscape of content might change at any time.
- Develop a plan
There is considerably more to content marketing than just publishing an Instagram Reel every few days or disseminating a newsletter once a month. If you’re just starting out, think about taking a wide strategy because it takes time to determine which channels are most effective for your audience.
You’ll need to organize engaging videos, consistently create blog posts, be active on social media, and more. With so much to keep track of, planning can keep you organized, help you figure out which methods work best, and help you become stronger over time.
- Recognize your audience
Are you attempting to sell to young adults? Facebook advertisements and email marketing might not be the ideal options.
Instead, attempt to establish a TikTok presence. focusing on user-generated content. Consider where your audience is at.
For instance, B2B marketers may take advantage of sites like LinkedIn. It is the most popular social media medium for B2B firms, with 94% of marketers sharing content there. It’s simpler than ever to reach the proper audiences with your content, but you need to know where to search.
- Use a variety of channels
You want you’re messaging to be present in as many locations as you can given that it takes 5 to 7 touchpoints for a client to recall your brand.
As long as you’re getting results, it’s best to employ as many channels as you can while creating content. Although social media platforms are frequently used to share material, you may also reach your clients through a solid website, email blasts they want to open, and other channels. Remind them of your identity.
- Be genuine
Authenticity is huge right now. Try to be a little more authentic with your consumers rather than taking a perfect, polished approach. Customers are able to see through dated and worn-out marketing strategies.
Although 92% of marketers think that the majority or all of the material they produce is real, 51% of customers feel that fewer than half of businesses create content that resonates. Customers are nearly pleading with businesses to be real since there is a glaring mismatch on both sides.
Play behind-the-scenes videos of your company’s operations. Be clear about how your company feels about social concerns. Never be reluctant to utilize comedy to engage your audience.
- Benefit from social media
Despite the fact that content marketing offers a far wider strategy than relying simply on social media, these channels must still be a key component of your plan. You may generate unique material that only exists on social media or use them to promote previously published stuff, like a fresh blog article.
47 percent of those who follow a brand on social media are more inclined to go to the website of that brand. If you want to be competitive in your area, social networking is no longer an option.
- Spend money on data analytics
Data is one of the most effective resources you have at your disposal. You may use your website’s traffic, consumer behavior data, social media metrics, case studies, and so much more to change how you approach content marketing now that there is greater access to data than ever before.
Spend some time learning about the digital KPIs that can help your brand succeed. Use the superpower that every brand has at its disposal: data!